2,077 claimed our free Steam game. 16 played it. 30 GB did that

Описание и применение

Запуск бесплатной игры O'BLOCK на Steam привёл к 2 077 активациям, но только 16 игроков, из‑за 30 ГБ загрузки, время скачивания превышало среднее время игры.

Задача

A free Steam game built with AI agents had 2,077 free activations but only 16 actual players, with a launch build of 29.8 GB that caused download times longer than the median playtime.

Результат

The launch build’s 30 GB size caused download times that exceeded the median playtime of the few players, highlighting a disconnect between free‑to‑play marketing and user experience. Reducing the build to 3.8 GB improved download speed but did not increase player engagement.

Рабочий процесс

• Launch game on Steam with 29.8 GB build
• Track Steamworks metrics at 5:24 PM ET
• Publish build size and download stats
• Release 3.8 GB build at 6:15 PM ET
• Update store page to reflect new size
• Compare download times to median playtime

Доказательства

2,077 free activations (people who clicked "Play Game" or "Add to Library" on a free game)

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16 lifetime users (accounts that actually started the game)

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29.8 GB launch build, almost all lossless audio

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At the world average, 29.8 GB takes about 31 minutes

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Median playtime: 13 minutes

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