AI Lead Generation Automation: From Website Research to Automated Outreach

Description and use

AI lead generation automation using ChatGPT, Make, n8n, SMTP, and Google Sheets streamlines prospect research, personalized outreach, and record-keeping, reducing repetitive manual tasks.

Problem

Repetitive manual work in prospect research, data entry, and outreach email creation.

Outcome

Reduced repetitive tasks, faster prospect research, consistent outreach, and organized lead tracking.

Workflow

• 1. Identify target business and gather website data.
• 2. Use ChatGPT to analyze site for concrete issues and generate personalized pitch.
• 3. Structure findings into JSON payload.
• 4. Make sends POST webhook to n8n with payload.
• 5. n8n records lead in Google Sheets.
• 6. n8n sends email via SMTP using payload fields.
• 7. n8n updates outreach status in sheet.

Evidence

The useful part of my AI lead generation automation is not simply generating an email. The research happens first.

Source

I wanted a system where I could research a business, identify a real website problem, prepare a relevant message, send it from my professional email, and record the outreach without manually moving the same data between multiple tools.

Source