AI Sales Automation: What Actually Works in Outbound

Description and use

<blockquote> <p>TL;DR: a full outbound system costs $4,000-10,000 to build and $500-1,500/month to run, against $50,000-80,000 a year for one SDR. It works for high-volume, low-touch B2B. It does not work for enterprise deals or small account counts, and it is regulated differently in the US, EU and Australia. All three matter more than the tooling.</p> </blockquote> <p>Sales automation used to mean an email sequence. It now means something larger: software that builds the list, enriches it, writes the first touch, makes the qualification call, and hands a human only the conversations worth ha

Problem

<blockquote> <p>TL;DR: a full outbound system costs $4,000-10,000 to build and $500-1,500/month to run, against $50,000-80,000 a year for one SDR. It works for high-volume, low-touch B2B. It does not work for enterprise deals or small account counts, and it is regulated differently in the US, EU and Australia. All three matter more than the tooling.</p> </blockquote> <p>Sales automation used to mean an email sequence. It now means something larger: software that builds the list, enriches it, writes the first touch, makes the qualification call, and hands a human only the conversations worth ha

Outcome

<blockquote> <p>TL;DR: a full outbound system costs $4,000-10,000 to build and $500-1,500/month to run, against $50,000-80,000 a year for one SDR. It works for high-volume, low-touch B2B. It does not work for enterprise deals or small account counts, and it is regulated differently in the US, EU and Australia. All three matter more than the tooling.</p> </blockquote> <p>Sales automation used to mean an email sequence. It now means something larger: software that builds the list, enriches it, writes the first touch, makes the qualification call, and hands a human only the conversations worth ha

Evidence

AI Sales Automation: What Actually Works in Outbound

Source