Before you publish an AI draft, trace the claim

Описание и применение

В процессе создания контента с помощью ИИ необходимо проверять каждое утверждение, сопоставляя его с утвержденными источниками, чтобы избежать неподтверждённых заявлений.

Задача

AI-generated marketing copy may contain unsupported claims, risking misinformation and regulatory non‑compliance.

Результат

The workflow ensures AI drafts are fact‑checked against approved sources, removing unsupported claims and maintaining traceability of evidence.

Рабочий процесс

• 1. Keep a source beside the draft – reference approved product sheet or brief.
• 2. For each factual statement, identify its evidence source; if none, mark as unverified.
• 3. Separate editing from adding claims – tone changes do not introduce new promises.
• 4. Give reviewer a concrete next action – e.g., remove unsupported claim or request evidence.
• 5. Recheck the rewrite – verify names, numbers, dates, CTA, and record source used.
• 6. Document decision rationale for colleague review.

Доказательства

An AI assistant writes: “This coffee cures a headache.” The product brief says only that it is medium‑roast coffee from Đắk Lắk.

Источник

Use the approved product sheet, original document or brief. For each factual statement, ask where the evidence comes from.

Источник

The next action might be to remove the claim, ask for evidence or flag a missing detail.

Источник