Black Friday deals are mostly not deals. We checked against the year's lowest prices

Description and use

Fazy delivers accurate lowest‑price data for Black Friday shoppers, countering misleading advertised discounts.

Problem

Retailers display crossed‑out prices that are often misleading, making it hard for shoppers to know if a Black Friday offer is truly the lowest price a product has ever sold for.

Outcome

The Fazy platform provides accurate, up‑to‑date lowest‑price information for Black Friday shoppers, countering misleading advertised discounts.

Workflow

• 1. Scrape product listings from e‑commerce sites.
• 2. Track price history for each product over time.
• 3. Identify the lowest price ever recorded for each product.
• 4. Publish a page that displays the lowest price, the earlier price it fell from, and the date of that earlier price.
• 5. Rebuild the page hourly during the Black Friday season to keep data current.

Evidence

We built the page that answers the only question that matters: is this the lowest price this product has actually sold for?

Source

Our was-price study (https://fazy.com/blog/was-prices-we-never-saw) found 83% of claimed was-prices never appeared in our tracking.

Source