Build an AI-Assisted Website Lead Capture Workflow with n8n

Description and use

An automated lead capture workflow using n8n and AI that receives form data, validates it, summarizes the enquiry, stores it in a CRM, and notifies the team.

Problem

Website contact forms generate leads but require manual review, storage, and notification, leading to inefficiencies.

Outcome

The workflow automates lead capture, validation, summarisation, storage, and notification, improving reliability and speed.

Workflow

• Receive website enquiries via n8n Webhook
• Validate lead data (required fields, format, length)
• Summarise enquiry with AI using a constrained prompt
• Save lead to CRM or database with mapped fields
• Notify the right person via email or messaging
• Test workflow with various edge cases

Evidence

A website contact form is only the first step in lead capture. Someone still needs to review the enquiry, understand what the customer wants, store the details, and notify the right person.

Source

The workflow connects five steps: Website form, n8n Webhook, AI summarisation, CRM or database, Team notification.

Source

Add the node for your chosen AI provider and configure its API credentials securely.

Source