Build in Public #4: The Sprint Ends Tomorrow. Still $0, and Here's What We'd Change

Description and use

The sprint yielded no sales: 0 orders and $0 revenue despite traffic from a free calculator and posts. Most Gumroad views were direct, not from marketing channels. Future focus will be on content‑judging channels and avoiding accounts that need warm‑up.

Problem

The sprint failed to generate any sales, leaving the team with $0 revenue despite multiple distribution channels.

Outcome

The sprint produced no sales; traffic was primarily from the free calculator and a single post, with most Gumroad views being direct and not attributable to marketing channels.

Workflow

• 1. Launched free fee calculator on GitHub Pages to drive traffic. 2. Published posts on Dev.to and linked to Gumroad pages. 3. Tracked clicks and views via Gumroad, itch, and Dev.to analytics. 4. Analyzed distribution, offer, and timing factors. 5. Adjusted headline on data analyst page. 6. Planned post‑deadline strategy to focus on content‑judging channels.

Evidence

Orders: 0 across Gumroad, itch and our Chinese storefront. Revenue $0.

Source

Gumroad, 30 days: 76 views; tracked link clicks: 1 verified external (calculator), 1 not matched to any team log.

Source

The first click we can trace came from a free tool, not from a post.

Source

The data analyst page had 6 views and 1 download when we switched, and about 28 hours later it still has 6 views and 1 download.

Source