Building InsightTrack with SerpApi for the SerpApi India Hackathon

Description and use

InsightTrack links traffic drops to ranking changes, avoiding false attribution to search when rankings are stable, and offers AI‑driven queries via MCP.

Problem

Traffic on a page dropped, but analytics alone couldn't explain why.

Outcome

InsightTrack links traffic drops to ranking changes, avoiding false attribution to search when rankings are stable, and offers AI‑driven queries via MCP.

Workflow

• Collect traffic data from analytics
• Query SerpApi for keyword rankings
• Apply deterministic rules to compare traffic and SERP changes
• Generate findings or suggest other investigation areas
• Expose functionality via MCP for AI agents

Evidence

Traffic was down.

Source

InsightTrack can say: “Traffic dropped because the page moved from #3 to #9, while other websites moved above it.”

Source

InsightTrack uses deterministic rules to compare traffic and SERP changes.

Source