Building InsightTrack with SerpApi for the SerpApi India Hackathon

Описание и применение

InsightTrack связывает падение трафика с изменениями позиций в Google, избегая ложных выводов о поиске, и предоставляет AI‑поддерживаемые запросы через MCP.

Задача

Traffic on a page dropped, but analytics alone couldn't explain why.

Результат

InsightTrack links traffic drops to ranking changes, avoiding false attribution to search when rankings are stable, and offers AI‑driven queries via MCP.

Рабочий процесс

• Collect traffic data from analytics
• Query SerpApi for keyword rankings
• Apply deterministic rules to compare traffic and SERP changes
• Generate findings or suggest other investigation areas
• Expose functionality via MCP for AI agents

Доказательства

Traffic was down.

Источник

InsightTrack can say: “Traffic dropped because the page moved from #3 to #9, while other websites moved above it.”

Источник

InsightTrack uses deterministic rules to compare traffic and SERP changes.

Источник