Building software got easy. Finding the first customer didn't.

Описание и применение

Сборка программного обеспечения стала быстрой и дешевой благодаря ИИ, но поиск первых клиентов остаётся трудной задачей. Автор создал GTM Shortlist – инструмент, который генерирует список потенциальных B2B SaaS‑клиентов, анализируя сайт компании и используя Google‑поиск. После ряда улучшений, включая фильтрацию нерелевантных страниц и предотвращение повторных исследований, инструмент стал более надёжным.

Задача

Building software is cheap and fast thanks to AI, but finding the first paying customers remains hard, often due to poor product‑market fit.

Результат

After iterative fixes—searching for companies, filtering non‑company pages, handling invisible characters, ignoring menus, and preventing duplicate research—the tool produced a more reliable shortlist, reducing wasted credits and improving match accuracy.

Рабочий процесс

• Provide target company website to GTM Shortlist
• Tool reads website and writes a short description of the product and target buyer
• User confirms or corrects the description
• Tool searches Google for companies matching the description
• Tool visits each candidate company’s website and looks for proof sentences
• Tool presents a shortlist with proof sentences or "unknown" if none found
• User marks each company as yes/no, downloads spreadsheet, and starts outreach
• Tool never sends emails automatically

Доказательства

GTM Shortlist, live at eygentic.tech.

Источник

The app reads your website and writes a short description of what you sell and who might buy it.

The app never sends anything for you.

The app had a rule that every search had to work before it used any of the results, so it threw away all 8 and stopped with nothing.

I changed the rule: if one search fails, the app now keeps the companies the other searches already found and carries on.

I changed four things: Search for companies, not articles; Skip pages that aren't companies; Warn me when I ask for something a website won't say; Never research the same company twice for the same business.

Real company websites: there were 21. The old version let 16 of them through to research. The new one lets all 21 through.

The best page was ignored. Search often finds the exact page that proves the point, but research used to start from the homepage instead. Now it reads the page search found as well.