ChatGPT Is Sending You Visitors. Do They Buy?

Description and use

<p>On Indie Hackers recently, an app founder mentioned that ChatGPT had become their third-largest organic traffic source, behind Google and Bing. A few years ago that sentence would have sounded odd. Now it's common enough that people mention it in passing.</p> <p>But my first question when I read it wasn't "how much traffic?" It was "do those people buy?"</p> <p>A visit is cheap. A sign-up costs the visitor some effort. A purchase costs them money. If you're a small team deciding where to spend your next month, only the last two really matter. So this post is about measuring AI referrals by

Problem

<p>On Indie Hackers recently, an app founder mentioned that ChatGPT had become their third-largest organic traffic source, behind Google and Bing. A few years ago that sentence would have sounded odd. Now it's common enough that people mention it in passing.</p> <p>But my first question when I read it wasn't "how much traffic?" It was "do those people buy?"</p> <p>A visit is cheap. A sign-up costs the visitor some effort. A purchase costs them money. If you're a small team deciding where to spend your next month, only the last two really matter. So this post is about measuring AI referrals by

Outcome

<p>On Indie Hackers recently, an app founder mentioned that ChatGPT had become their third-largest organic traffic source, behind Google and Bing. A few years ago that sentence would have sounded odd. Now it's common enough that people mention it in passing.</p> <p>But my first question when I read it wasn't "how much traffic?" It was "do those people buy?"</p> <p>A visit is cheap. A sign-up costs the visitor some effort. A purchase costs them money. If you're a small team deciding where to spend your next month, only the last two really matter. So this post is about measuring AI referrals by

Evidence

ChatGPT Is Sending You Visitors. Do They Buy?

Source