ChatGPT UTM Bug Fix Restores GA4 Attribution, but Marketers Must Repair the Gap

Описание и применение

<p>OpenAI has fixed a <a href="https://scalevise.com/resources/chatgpt-utm-bug-direct-traffic-gpt-6/" rel="noopener noreferrer">ChatGPT outbound-link tracking bug</a> that caused many visits to be misclassified as Direct traffic in Google Analytics 4. From roughly October 8 through October 15, 2026, links displayed in ChatGPT answers often lacked the <code>utm_source=chatgpt.com</code> parameter and did not reliably pass an HTTP referrer. For marketers, the result was a misleading pattern: reported ChatGPT referral traffic fell while Direct sessions rose.</p> <p>The problem emerged during Open

Задача

<p>OpenAI has fixed a <a href="https://scalevise.com/resources/chatgpt-utm-bug-direct-traffic-gpt-6/" rel="noopener noreferrer">ChatGPT outbound-link tracking bug</a> that caused many visits to be misclassified as Direct traffic in Google Analytics 4. From roughly October 8 through October 15, 2026, links displayed in ChatGPT answers often lacked the <code>utm_source=chatgpt.com</code> parameter and did not reliably pass an HTTP referrer. For marketers, the result was a misleading pattern: reported ChatGPT referral traffic fell while Direct sessions rose.</p> <p>The problem emerged during Open

Результат

<p>OpenAI has fixed a <a href="https://scalevise.com/resources/chatgpt-utm-bug-direct-traffic-gpt-6/" rel="noopener noreferrer">ChatGPT outbound-link tracking bug</a> that caused many visits to be misclassified as Direct traffic in Google Analytics 4. From roughly October 8 through October 15, 2026, links displayed in ChatGPT answers often lacked the <code>utm_source=chatgpt.com</code> parameter and did not reliably pass an HTTP referrer. For marketers, the result was a misleading pattern: reported ChatGPT referral traffic fell while Direct sessions rose.</p> <p>The problem emerged during Open

Доказательства

ChatGPT UTM Bug Fix Restores GA4 Attribution, but Marketers Must Repair the Gap

Источник