Commerce.com turns on WebMCP for nearly 100,000 storefronts

Описание и применение

Commerce.com включил WebMCP для почти 100 000 магазинов, позволяя агентам использовать структурированные инструменты вместо разборки HTML.

Задача

Shopping agents rely on fragile HTML parsing, leading to slow, token‑hungry, and theme‑breakable interactions.

Результат

WebMCP enables efficient, reliable agent interactions across ~100,000 Commerce.com storefronts without requiring site‑owner code changes.

Рабочий процесс

• Enable WebMCP edge script via Cloudflare
• Configure per‑merchant opt‑out rule in Commerce.com dashboard
• Set custom MCP path (/api/mcp) in Cloudflare zone settings
• Agents discover and invoke WebMCP tools on storefronts
• Shopper completes checkout manually

Доказательства

Most shopping agents today work from a site's HTML. They look at the page, guess what each control does, click, and retry on failure.

Источник

WebMCP is a Google-backed browser standard that gives a page structured tools, such as search_products.

Источник

Two changes were needed for a platform of this size: Per‑merchant opt‑out and Custom MCP path.

Источник