Google Maps NAP Consistency Checker

Описание и применение

Автоматический чек NAP в Google Business Profile с помощью Apify позволяет быстро выявлять несоответствия между данными профиля и сайтом бизнеса, экономя время и повышая точность локального SEO.

Задача

Local SEO teams struggle to manually verify that a business’s Google Business Profile (GBP) matches its own website’s name, address, and phone (NAP) information, leading to customer confusion and ranking penalties.

Результат

The actor identifies NAP mismatches with high precision using regex and string matching, avoiding hallucinations from LLMs. It skips sites disallowed by robots.txt and those without independent websites.

Рабочий процесс

• Run a Google Maps scraper to collect business listings.
• Paste the scraper’s dataset into the Google Maps NAP Consistency Checker actor.
• The actor checks robots.txt, fetches the homepage and an optional subpage, extracts phone numbers and postal codes, and compares them to the GBP data.
• Results include match status, reasons for mismatches, and change status (e.g., FIXED).
• Use the output to inform clients and track corrections over time.

Доказательства

The Actor checks one thing: does a business's own website agree with its Google Business Profile on name, postal code, and phone number.

Источник

It does not use an LLM. It's regex and string matching against fetched text, which makes it fast, cheap, and predictable.

Источник