Google Play: 12 testers. 14 days. 0 friends. 1 existential crisis

Description and use

Releasing an app on Google Play demands many testers, a long review period, and coordination, which strains small teams. The author built Dozena to simplify this, yet still needs more developers.

Problem

Releasing an app on Google Play requires a large number of testers, a long review period, and social coordination, which can overwhelm small teams.

Outcome

Dozena was built to address the bottlenecks in Google Play app releases, but the author still needs more developers to sustain the workflow.

Workflow

• 1. Identify 12 testers for the app
• 2. Submit app to Google Play
• 3. Wait 14 days for review
• 4. Coordinate with testers via limited social channels
• 5. Build Dozena to manage testers and communication

Evidence

Google Play turned shipping an app into a multiplayer quest.

Source

12 testers. 14 days. No friends online.

Source

I built Dozena to fix that.

Source