How a Bangladeshi E-Commerce Store Scaled from Facebook to a Custom Web Store with bKash Automation

Описание и применение

Бангладешский бренд перешёл с продаж через Facebook Messenger на собственный веб‑магазин, используя Next.js, автоматизацию платежей bKash/Nagad и API курьерских служб, что сократило время загрузки страниц до 0,8 с, уменьшило отток при оформлении заказа до 26 % и увеличило доход в 3,2‑кратном.

Задача

Manual Facebook inbox workflow caused inbox congestion, payment verification delays, and logistics friction, limiting revenue growth beyond 30–50 orders per day.

Результат

Within 90 days, mobile page load time dropped from 5.8 s to 0.8 s, checkout abandonment improved 62%, order processing became instant, and monthly revenue increased 3.2×.

Рабочий процесс

• 1. Build lightweight Next.js frontend with SSR and edge rendering.
• 2. Integrate tokenized bKash/Nagad payment modal for instant checkout.
• 3. Generate PDF invoices automatically upon payment confirmation.
• 4. Use webhooks to create courier consignment with Pathao, Steadfast, or RedX, producing shipping labels and tracking barcodes automatically.
• 5. Publish store and redirect traffic from Facebook page to the new website.

Доказательства

Customers commented "Price please", waited 15–45 minutes for an admin reply in Messenger, and often lost interest or purchased from a competitor.

Источник

Customers sent money via bKash Personal or Nagad, uploaded transaction screenshots, and admins had to manually cross‑check bank SMS statements against chat logs.

Источник

The result: First Contentful Paint (FCP): 0.7 seconds; Google Core Web Vitals: 98/100 Mobile Score; Zero bloat: Zero third‑party page‑builder overhead.

Источник

Checkout Abandonment: 68% → 26% (62% Improvement).

Источник

Order Processing Time: ~12 mins / order → Instant (Automated).

Источник