How one Desk Studio job gets from roughs to sign-off

说明与用途

Desk Studio 的工作流程包括创建草稿、选择方向、润色、进行机械检查的校对以及按评分标准评估，最终完成设计签署。

问题

Deciding when a design job is truly finished and ensuring all mechanical and aesthetic checks are met before sign‑off.

结果

The launch card achieved a final score of 8.9 after three polish rounds, with proof checks passing in every round and the final rubric meeting all thresholds, costing $1.34.

工作流

• Create three roughs (editorial split, type only, frame)
• Art Director selects a rough and records pick reason
• Move to builder tier for polish rounds
• Run proof checks for text contrast, overflow, safe zones, palette, type scale, and required copy
• If proof fails, return to builder with screenshot
• If proof passes, run Creative Director rubric scoring (hierarchy, typography, spacing, colour, composition, originality, brand fit, copy)
• If any axis <8 or average <8.5, return to builder for another polish round
• Repeat until all rubric criteria met and final score ≥8.5
• Sign off the final design

证据

The launch card started with three directions: editorial split, type only, and frame.

来源

The Art Director chose rough 2, the type-only direction.

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The launch card passed proof in every round.

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The Creative Director scores hierarchy, typography, spacing, colour, composition, originality, brand fit and copy.

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Its first round averaged 8.4, with originality at 7. The next round reached an average of 8.5, but originality was still 7, so it failed again.

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