How to track competitors' Google ads in a Google Sheet automatically

Description and use

Automatically collect and update competitor Google Ads in a Google Sheet using Apify.

Need to monitor competitor Google Ads changes without manual checks.

A daily pipeline that scrapes competitor ads and upserts them into a Google Sheet, enabling quick detection of new or changed ads.

Collect latest ads for competitors using Apify Google Ads Transparency Scraper
Write results to Google Sheet via Apify Google Sheets Sync Actor with upsert mode
Schedule the scraper task to run daily

If you run paid search, you've probably opened the Google Ads Transparency Center to see what a competitor is running.

Every morning, collect the latest Google ads for a list of competitors, including the ad copy.

Write them to a Google Sheet, updating ads you already have instead of duplicating them.

It takes about 15 minutes and runs on Apify.

Both Actors charge per result, and you don't pay Apify platform fees on top: Ads: $3 per 1,000 ads.