I Dropped My Bundle from $9.99 to $4.99: Here's What I'm Testing

Description and use

The author lowered the price of a paid bundle from $9.99 to $4.99 to test whether price is the barrier to sales. He tracks views, conversions among repo cloners, and traffic from a Dev.to article.

Problem

Zero views on Gumroad for a paid bundle that complements a free open‑source repo of 36 mental‑health tools.

Outcome

The experiment will reveal whether price, traffic, or value perception is the main barrier to sales for the bundle.

Workflow

• 1. Drop bundle price from $9.99 to $4.99 via Gumroad API.
• 2. Publish a Dev.to article describing the experiment and link to the bundle.
• 3. Track Gumroad views, sales, and cloner conversions over two weeks.
• 4. Analyze data: if views > 0 but sales = 0, reassess bundle value; if views = 0, focus on traffic; if sales > 0, keep price.
• 5. Publish follow‑up with results.

Evidence

157 people cloned the repo. 2 people starred it. 0 people bought the bundle.

Source

I dropped the price to $4.99 today.

Source

If views > 0 but sales = 0: Price is less of a barrier than value perception.

Source