I Work in Marketing. Here's Why I Started Building My Own Software.

Description and use

Marketing teams rely on fragmented tools; the author built custom automations to consolidate data, reduce handoffs, and improve decision-making.

Problem

Marketing teams use many disconnected tools that rarely agree on what happened, making it hard to answer whether outreach leads to good opportunities.

Outcome

Automations reduced manual data consolidation, ensured accurate status updates, and enabled timely notifications, leading to smoother workflows and better decision-making.

Workflow

• Identify recurring problem across tools
• Document triggers, involved systems, correct outcome, failure indicators
• Prototype small scripts or rules to automate a single step
• Iterate with error handling, retries, logs, permissions
• Deploy automation, monitor for correctness
• Measure time saved or decision improvement
• Scale to larger applications if needed

Evidence

I started because I was tired of solving the same problem in five different tabs.

Source

A record reaches the right person. A status stays accurate. A notification appears only when someone needs to act.

Source