PromoPulse automates 1,000 videos a month with Shotstack

Description and use

PromoPulse automated 1,000 unique videos per month with Shotstack, eliminating manual editing.

Problem

PromoPulse needed to generate unique, high‑volume marketing videos for distributors without hiring editors or developers.

Outcome

1,000 unique videos per month, zero manual work, reliable background rendering, scalable for future growth.

Workflow

• 1. Design reusable video templates with merge fields in JSON.
• 2. Store distributor‑specific data (products, imagery, music, text).
• 3. When a campaign is scheduled, assemble a JSON edit payload with the relevant data.
• 4. Send the payload to Shotstack API via the MCP server or direct call.
• 5. Shotstack renders the video and returns the finished file.
• 6. Publish the video to the scheduled social media post automatically.
• 7. For new template iterations, use AI connected to the MCP server to adjust timing and content without hand‑editing JSON.

Evidence

We had no process. We did not have the ability to do what we are doing now until we found Shotstack.

Source

1,000 unique videos a month, zero manual work

Source

Drop a JSON blob into Shotstack, get a finished video back.

Source