Routing contact-form leads into a CRM with n8n: dedupe, enrich and alert without losing a request

Description and use

<p>Small service businesses lose leads in boring ways: a form email lands in a shared inbox, two people answer it, or nobody does. Here is the n8n flow we use for client projects to make every request land in the CRM exactly once and reach the right person within a minute.</p> <h2> The flow </h2> <ol> <li> <strong>Webhook trigger.</strong> The site form posts JSON to an n8n Webhook node. Respond immediately with <code>200</code> so the visitor never waits on downstream steps.</li> <li> <strong>Normalize.</strong> A Set node trims whitespace, lowercases the email and maps the form's <code>servi

Problem

<p>Small service businesses lose leads in boring ways: a form email lands in a shared inbox, two people answer it, or nobody does. Here is the n8n flow we use for client projects to make every request land in the CRM exactly once and reach the right person within a minute.</p> <h2> The flow </h2> <ol> <li> <strong>Webhook trigger.</strong> The site form posts JSON to an n8n Webhook node. Respond immediately with <code>200</code> so the visitor never waits on downstream steps.</li> <li> <strong>Normalize.</strong> A Set node trims whitespace, lowercases the email and maps the form's <code>servi

Outcome

<p>Small service businesses lose leads in boring ways: a form email lands in a shared inbox, two people answer it, or nobody does. Here is the n8n flow we use for client projects to make every request land in the CRM exactly once and reach the right person within a minute.</p> <h2> The flow </h2> <ol> <li> <strong>Webhook trigger.</strong> The site form posts JSON to an n8n Webhook node. Respond immediately with <code>200</code> so the visitor never waits on downstream steps.</li> <li> <strong>Normalize.</strong> A Set node trims whitespace, lowercases the email and maps the form's <code>servi

Evidence

Routing contact-form leads into a CRM with n8n: dedupe, enrich and alert without losing a request

Source