Self-Service Reporting Used to Mean \"Build It Yourself.\" AI Is Changing That

Description and use

<p>Priya runs customer success at a 40-person SaaS company. On Thursday afternoon her CEO asks a simple question: "Which of our enterprise customers have used the product less this month than last?"</p> <p>The company bought a BI tool two years ago, specifically so people like Priya could answer questions like this themselves. In practice, she opens it, sees forty dashboards with names like "CS_v3_FINAL", finds nothing that matches, and messages the one analyst. He's busy with a board deck. The answer arrives on Monday.</p> <p>That gap between the <em>promise</em> of self-service reporting and

Problem

<p>Priya runs customer success at a 40-person SaaS company. On Thursday afternoon her CEO asks a simple question: "Which of our enterprise customers have used the product less this month than last?"</p> <p>The company bought a BI tool two years ago, specifically so people like Priya could answer questions like this themselves. In practice, she opens it, sees forty dashboards with names like "CS_v3_FINAL", finds nothing that matches, and messages the one analyst. He's busy with a board deck. The answer arrives on Monday.</p> <p>That gap between the <em>promise</em> of self-service reporting and

Outcome

<p>Priya runs customer success at a 40-person SaaS company. On Thursday afternoon her CEO asks a simple question: "Which of our enterprise customers have used the product less this month than last?"</p> <p>The company bought a BI tool two years ago, specifically so people like Priya could answer questions like this themselves. In practice, she opens it, sees forty dashboards with names like "CS_v3_FINAL", finds nothing that matches, and messages the one analyst. He's busy with a board deck. The answer arrives on Monday.</p> <p>That gap between the <em>promise</em> of self-service reporting and

Evidence

Self-Service Reporting Used to Mean \"Build It Yourself.\" AI Is Changing That

Source