Shipcast: launch your GitHub projects without writing the announcement ten times

Description and use

Shipcast automates announcement creation and publishing for GitHub releases across blogs, social media, newsletters, and messaging platforms, saving time and ensuring consistency.

Problem

After publishing a release, developers spend an afternoon creating identical announcements for multiple channels, risking inconsistencies and extra effort.

Outcome

Shipcast reduces manual announcement effort by automating content generation and publishing across multiple channels, ensuring consistency and saving time.

Workflow

• 1. Configure .github/launch.yml in the repo to enable desired channels and set modes (auto, approval, manual, off).
• 2. Run pnpm shipcast preflight owner/repo to verify release, launch.yml, license, README, and demo are present.
• 3. Trigger a launch with pnpm shipcast launch owner/repo --ref v1.2.0 or enable pnpm shipcast watch to auto‑detect new releases.
• 4. Shipcast analyzes the repo with Claude via claudio, generates a structured content pack (blog articles, social posts, newsletter issues, images).
• 5. Shipcast creates a pull request in the launches repo containing all drafts.
• 6. Review and merge the PR to publish approved content to each channel.
• 7. Use pnpm shipcast publish --retry <channel> to retry failed channels; pnpm shipcast status to view launch history.

Evidence

Shipcast does that work from the release. It reads the project's code, not just its README, writes a piece for each channel, and publishes each one once you approve it.

Source

Before spending any AI budget, the pre-flight check confirms the repo is ready: It checks that there is a published release, a valid and enabled launch.yml, a license GitHub recognises, a README and a demo that answers.

Source

Shipcast also builds the launch image, the Instagram carousel and story, and a cover in your blog's style when the project has none.

Source

The web app has Launches (where each one went and what is waiting for you), a review page (edit, approve, retry), Launch a repo, Write, and Channels.

Source