The Moat Machine: I Wrote About Product Strategy in 2022. In 2026 I Built the AI Plugin That Runs It.

Description and use

<h1> The Moat Machine: I Wrote About Product Strategy in 2022. In 2026 I Built the AI Plugin That Runs It. </h1> <p>In December 2022 I published a UX Collective article on a systematic way to<br> develop and socialize product strategy. Six steps. Rumelt’s strategy kernel.<br> VRIO for pillars. A path from diagnosis to communication.</p> <p>It got 52 claps. I was happy about that.</p> <p>Then I went back to work and spent the next three years doing product strategy<br> exactly the way I always had: a Google Doc, a lot of tabs, and somewhere<br> between four and eight hours I didn’t really have.

Problem

<h1> The Moat Machine: I Wrote About Product Strategy in 2022. In 2026 I Built the AI Plugin That Runs It. </h1> <p>In December 2022 I published a UX Collective article on a systematic way to<br> develop and socialize product strategy. Six steps. Rumelt’s strategy kernel.<br> VRIO for pillars. A path from diagnosis to communication.</p> <p>It got 52 claps. I was happy about that.</p> <p>Then I went back to work and spent the next three years doing product strategy<br> exactly the way I always had: a Google Doc, a lot of tabs, and somewhere<br> between four and eight hours I didn’t really have.

Outcome

<h1> The Moat Machine: I Wrote About Product Strategy in 2022. In 2026 I Built the AI Plugin That Runs It. </h1> <p>In December 2022 I published a UX Collective article on a systematic way to<br> develop and socialize product strategy. Six steps. Rumelt’s strategy kernel.<br> VRIO for pillars. A path from diagnosis to communication.</p> <p>It got 52 claps. I was happy about that.</p> <p>Then I went back to work and spent the next three years doing product strategy<br> exactly the way I always had: a Google Doc, a lot of tabs, and somewhere<br> between four and eight hours I didn’t really have.

Evidence

The Moat Machine: I Wrote About Product Strategy in 2022. In 2026 I Built the AI Plugin That Runs It.

Source