The Traffic Spike Plan Every RAXXO Tool Has Before Launch Day

Description and use

Traffic spike prep: a dedicated load check, monitoring four key metrics, and pre‑written failure plans let small studios handle user surges without performance loss.

Problem

Launch day traffic spikes can expose performance issues that a quiet pre‑launch run misses, risking slow load times, errors, and lost conversions.

Outcome

By treating launch day as a separate load test, monitoring only four critical metrics, and having pre‑written failure plans, the studio can keep performance stable, reduce support load, and maintain user trust during traffic spikes.

Workflow

• 1. Perform a quiet launch to catch logic bugs. 2. Run a dedicated load check: verify page weight, image compression, caching headers, third‑party script impact, and concurrent form/checkout submissions. 3. Prepare a written failure‑mode plan for two–three likely load failures. 4. On launch day, monitor four key metrics on a phone: error rate, page load time, primary action completion, mobile/desktop split. 5. If any metric degrades, investigate deeper and apply pre‑written fixes or feature flags. 6. After the first hour, shift to scheduled checks rather than constant monitoring.

Evidence

A quiet pre‑launch run catches rough edges with a handful of real visitors, but announcement day is a different kind of load entirely, so I run a separate check before I ever go loud

Source

In the first hour after any announcement I watch four numbers on a phone screen, not a dashboard full of them

Source

Every tool gets a written fallback for the two or three ways it could actually fail under load, decided before launch day, not improvised during it

Source