TradePending automates thousands of vehicle videos daily with Shotstack

Description and use

TradePending automates thousands of vehicle walkaround videos daily with Shotstack, speeding lead response and freeing sales staff.

Problem

Dealerships struggled to create personalized vehicle walkaround videos quickly, wasting time and resources while trying to engage online‑researching buyers.

Outcome

TradePending now automates thousands of vehicle videos daily, eliminating manual filming, speeding lead response, and meeting manufacturer content needs, freeing sales associates to focus on customer relationships.

Workflow

• Integrate dealership data (vehicle images, specs) with Shotstack API
• Configure a video template (timeline, clips, overlays)
• Trigger video creation on new lead via webhook or scheduled job
• Shotstack renders video and returns URL
• Automated email/SMS sends video link to customer
• Store video metadata in dealership CRM

Evidence

With Shotstack, even a junior developer was able to build a working prototype in just three weeks, which TradePending promptly showcased to dealerships.

Source