Your Friends Have All Signed Up. Now What? A Findability Checklist for Builders
Description and use
<p>Once your friends have all signed up, the next users have to find you on their own, and that mostly happens through Google and AI assistants. This checklist covers the technical side of being findable, in the order I'd do it. I'm Reza from the Serpair team, and this is the list we'd have wanted after our own launch.</p> <p>Some context first. Serpair started because the team launched a startup and Google didn't rank it. Most founders hit some version of that wall, and YC's Ankit Gupta describes the fix well in <a href="https://www.ycombinator.com/library/ND-how-to-get-your-first-users" rel=
Problem
<p>Once your friends have all signed up, the next users have to find you on their own, and that mostly happens through Google and AI assistants. This checklist covers the technical side of being findable, in the order I'd do it. I'm Reza from the Serpair team, and this is the list we'd have wanted after our own launch.</p> <p>Some context first. Serpair started because the team launched a startup and Google didn't rank it. Most founders hit some version of that wall, and YC's Ankit Gupta describes the fix well in <a href="https://www.ycombinator.com/library/ND-how-to-get-your-first-users" rel=
Outcome
<p>Once your friends have all signed up, the next users have to find you on their own, and that mostly happens through Google and AI assistants. This checklist covers the technical side of being findable, in the order I'd do it. I'm Reza from the Serpair team, and this is the list we'd have wanted after our own launch.</p> <p>Some context first. Serpair started because the team launched a startup and Google didn't rank it. Most founders hit some version of that wall, and YC's Ankit Gupta describes the fix well in <a href="https://www.ycombinator.com/library/ND-how-to-get-your-first-users" rel=
Evidence
Your Friends Have All Signed Up. Now What? A Findability Checklist for Builders
- Record date: 2026-10-17T10:41:13.189Z