Your Link-Building Database Is Decaying: How I Audit Donor Sites with MCP

Description and use

<p><em>By Lucy Kim, founder of Karma.Domains</em></p> <p>A spreadsheet full of publishers looks reassuring. It has domains, prices, contacts, DR, traffic, and neat status labels. The problem is that most of those fields describe the day somebody checked the site, not the site as it exists now.</p> <p>A donor that passed review six months ago may have lost traffic, changed owners, filled its archive with an unrelated topic, or started publishing every category from crypto to pet insurance. The placement itself may have disappeared while the domain still looks respectable in a third-party metric

Problem

<p><em>By Lucy Kim, founder of Karma.Domains</em></p> <p>A spreadsheet full of publishers looks reassuring. It has domains, prices, contacts, DR, traffic, and neat status labels. The problem is that most of those fields describe the day somebody checked the site, not the site as it exists now.</p> <p>A donor that passed review six months ago may have lost traffic, changed owners, filled its archive with an unrelated topic, or started publishing every category from crypto to pet insurance. The placement itself may have disappeared while the domain still looks respectable in a third-party metric

Outcome

<p><em>By Lucy Kim, founder of Karma.Domains</em></p> <p>A spreadsheet full of publishers looks reassuring. It has domains, prices, contacts, DR, traffic, and neat status labels. The problem is that most of those fields describe the day somebody checked the site, not the site as it exists now.</p> <p>A donor that passed review six months ago may have lost traffic, changed owners, filled its archive with an unrelated topic, or started publishing every category from crypto to pet insurance. The placement itself may have disappeared while the domain still looks respectable in a third-party metric

Evidence

Your Link-Building Database Is Decaying: How I Audit Donor Sites with MCP

Source